Even when you are absolutely certain that your answer is correct, if everyone around you says something different, would you ...

Even when the answer is clearly visible to the eye, if everyone around you says a different answer, you begin to doubt your own eyes. That is how a famous experiment from 70 years ago has been ...

What causes individuals to conform to the opinions and judgments of others? Why do they need to? When is it an advantage to merge with the group and when is it not? Investigating the social, ...

This 60-minute IB DP Theory of Knowledge (TOK) lesson explores how social pressure and authority influence knowledge, belief, and ethical decision-making. Using the classic Asch conformity experiment ...

In a classic moment of comedy history, the TV show "Candid Camera" had actors reveal the human tendency for conformity. In clips, you can see unsuspecting participants do things like enter an elevator ...