Design agency Koto has collaborated with online retailer Amazon‘s design team Amazon XCM in a rebrand of the company’s distinct smile logo, while simplifying the identity of over 50 Amazon sub-brands.

Priyanshi and her partner, Rajat Verma, met as colleagues at Amazon. A video of a bride from Amazon India went viral after she included the company's 'smile' logo in her bridal mehendi. Notably, ...