Amazon is pressing a federal judge to dismiss a lawsuit claiming that the company wrongly uses voice recordings captured by Alexa to target ads. In papers filed Friday, Amazon argues that the ...

Amazon introduces ‘Branded Conversations’ to integrate advertiser briefs into Alexa AI shopping chats Amazon has unveiled a new ...

The unified Alexa for Shopping assistant absorbs Rufus and arrives in the main search flow as Amazon sues to keep external AI agents like Perplexity’s Comet off its marketplace. Amazon is moving its ...

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → AI recommendations are becoming the new digital shelf as ...

Amazon is making the case that conversational and agentic shopping aren’t future concepts — they’re already reshaping how consumers discover, compare and buy products. As AI assistants become shopping ...